Daughters Baking Update from Mallory

Hey y’all! Mallory here. I hope you guys are well given these strange and unexpected times. I know each person’s experience is totally different than the person next to us – some easier than others. My heart goes out to you. As most of you know, Daughters Baking is temporarily closed until the wave of this craziness passes, so with some extra time on my hands, I thought it would be a good idea to update our customers and followers about where we are at as a business and where we are headed – especially amid these circumstances. 

As many of you have seen, Daughters Baking has grown significantly over the years. We started out as a small company working from a home kitchen (which was really just me on my own for quite some time), and then we eventually expanded into a rented commercial kitchen space. After more growth as a company, we were then able to expand into an even larger commercial kitchen space and bring several other employees onto the team. This is the location that we are at now. It has been a journey as a business owner learning how to navigate a growing business as well as a growing team of employees. I am learning so much day by day how to lead people, and am often having to tell myself, “You just don’t know what you don’t know.” I am so thankful for the people who have walked beside me over the years, and those who are with me now, who have helped me navigate the countless ins and outs of running a business and leading a team. There is always so much to learn!

Not long before the Covid-19 crisis began, we had a team of five people, including myself, and we were in the process of hiring. A couple of our employees were about to get married and re-locate, so we knew changes were about to be in place. Our team was definitely in transition. It worked out that our team had lessened to just three people before all of this hit, so it has been quite a blessing that we haven’t had too many people to account for during this time. With the help of our savings and potential loans, I am confident that Daughters Baking will make it through without having to close permanently. I am so thankful for that! We did feel it was best to halt our production though since we work in a large kitchen space shared with several other businesses. To continue working in the same quarters with so many different people did not feel worth it to put our employees, loved ones, or those in our community at risk. We felt it was best to take this time off to rest, recuperate, and regain vision for where our company is headed. As the owner, I didn’t realize how much I was falling into burn out until I actually took a few days to stop working on/at Daughters. I think I really needed this time to regain vision and my personal “why” for this company – “Why am I doing this and following after these goals to build a company? What is my vision for Daughters Baking?” I am afraid I was becoming a bit disconnected from this as I was mainly focusing on establishing our kitchen operations, fulfilling orders and weddings, and keeping up our inventory. I am realizing that I must stay connected to the “why” in order to create sustainability in the company. In tandem with that, I need to bring our employees into the same vision and mission of the business, so that they can connect to our purpose and values, and not fall into burn out as well. It simply makes both working as a team and the work itself so much more enjoyable, purposeful, and life-giving. Like I said, there is always so much to learn, and you just don’t know what you don’t know! Through the consulting help of others and different resources, I am re-establishing our “why” as a company, and putting a plan in place to create a culture that hopefully reflects that. 

In addition to that, my personal goal during this time of quarantine is to refine our business plan in a way that when we re-open we are ready to roll and move forward with our larger dreams as a company. We hope to – one, have a bigger team that can help successfully run a growing business – with eventually a kitchen operations manager, marketing director, wedding director, sales administrator, a team of several bakers, and more  – and two, have our very own storefront that fits our brand and business model. What a process that is! It certainly has taken longer than I thought it might, and it may continue to! I am confident though that with the help and guidance of other people, we as a company can put a plan in place that will help us achieve these goals. I would truly love Daughters to have its own beautiful kitchen space where people could freely come and pick up cakes, and maybe sit down and have a bite or two! I would love a space that could reflect our heart as a company, and where both customers and employees would feel that. We are certainly on our way. 

I will definitely keep you guys posted through our social media posts and our blog as time moves forward in regards to these things. In the meantime, we are going to do our best to first and foremost make it through these strange times! And once we re-open, we then hope to continue to thrive and grow as a business, and provide you guys with the most delicious cakes, while bringing you joy in that process! Stay tuned. We miss y’all! 

New Year, New Goals + A New Recipe

Hi guys, Ramsey here!

Who else can’t believe it’s already another new year? It seriously has blown my mind how quickly 2019 was here and gone. When Mallory asked if I would write the next blog entry, I was like FORRR SUREEEEE – everyone is writing these ‘What I learned last year / what I’m going to do better this year’ type of posts so I was thinking I’d just do that! Easy peasy. However, the more I thought about it, the more I decided to lean away from that concept on this entry. I never want to just write something because I have to, but want to feel that my words were led by something special. Don’t worry, I’ll share a delicious recipe at the end so even if you’re like ‘oh my gosh, Ramsey, this post is a drag’, I know I didn’t leave you empty handed! 

Every year, we all hit January and get the privilege to read all of our friends’ new year’s resolutions on ALLLL the social platforms – how they want to work out more, be less present on social media, be more present in relationships, do more, see more, spend less, find THE ONE (totally mine one year haha don’t judge), etc. which makes us feel like we need to post something! So we do and click post. Yay! We did it and are now heading into the new year with this new found purposeful momentum. But we live out that new year, celebrate the holidays, and somehow, some way we are back at that exact same spot we started, back to the same resolutions we set for ourselves the previous year.

WHYYY does this always happen??? Okay, maybe it’s just my issues and you guys are all totally awesome at keeping them – if so, please contact me and be my life coach!! I’m slowly learning that maybe it’s so hard for us to keep these big quote-on-quote “New Year” resolutions because we’re not looking at achieving them correctly. January is such an exciting month of new goals, new change, lots of likes and follows on our accounts because we shared a really awesome resolution for 2020 ( and let’s face it, that super cute photo of ourselves that we’ve been dying for a reason to post because our hair was bomb that day), … but then February hits and things get a little harder for some reason.

Just to share an example :: THE GYM (or any fitness studio, really). January is bumpin’ with old and new members with new year goals, literally never any open treadmills (literally waiting lines forming), but February hits and you can finally land that treadmill within minutes (woop woop). March comes and you’re not finding yourself timing out your gym visit due to overcrowding. I give that example because I’m personally finding that maybe we are only setting the ‘month of January goals’ instead of what we really want to do which is do ALL THE THINGS through the ENTIRE YEAR which means MONTHLY GOALS. We need reminders every month to check our goals and make sure we are on target to finish out the year how we want. 

In short, if you have an amazing track record of sticking to your new year resolutions, please teach me your ways! However if you find yourself more on the end of phasing it out as the year goes on, I challenge you to set monthly goals for yourself or find an accountability partner. But hey, if maybe you slacked off this month, make sure to give yourself some grace and start over the next month. Even if the goal you set is just too much of a challenge to achieve in the timeframe you set, whether it’s a big goal like to run a half marathon in 6 months or something small, say like to finally become a morning person, it honestly doesn’t really matter… just make sure that you are STAYING TRUE TO YOU, showing yourself GRACE along the journey, and choosing JOYFUL THOUGHTS along the way. Nothing brings down ones goals better than thinking like a pessimist – trust me, I would know because that was totally me years ago! Be joyful always. Even if you are taking baby steps, it’s still moving forward.

I learned a few years ago that on average, it takes more than 2 months before a new behavior becomes automatic — 66 days to be exact. Not 21 days that I feel is marketed to us. With that being said, change takes time. New habits take time… Let’s all make this year count but in such a way that we are loving ourselves well through the process and applying grace when necessary. You got this. I got this. We got this! GIRL POWER! (If you’re a bro, BRO POWER!)

Okayyyyyyyy, NOW it’s time for a delicious, healthy muffin recipe, tried and true. It’s on the healthier side for a reason since it is January 2020 and many of us may have resoltuions to eat better! This recipe also doesn’t really call for any weird ingredients either so attainable for all. They turn out delicious, even my kiddos loved them (#winning). Enjoy!

Healthy Blueberry Muffins

(*if you don’t have whole wheat flour, just use all purpose or find a substitution baking chart online if you’d like to use another type of flour)

1 1/2 cup all purpose flour

½ cup whole wheat flour

¾ cup light brown sugar

1/3 cup coconut oil (melted)

2 tsp baking powder

½ cup almond milk

2 tsp pure vanilla extract

1 egg (room temp)

¼ tsp sea salt

1 tbsp honey

1 tsp cinnamon

1 cup fresh blueberries (washed and dried)

Preheat oven to 375 degrees. Mix dry and wet ingredients separately, leaving the blueberries out until both wet and dry ingredients have been combined into one bowl. Fold in blueberries last and stir in gently. Batter may be thick so add a tbsp (or two) of almond milk if needed. Fill muffin cups about ¾ full and bake for 18-20 minutes! Ovens vary so just keep an eye on them. Use a toothpick to test if they are finished or not, but should be golden brown when done.

Being Led

Hey y’all! Mal here! For today’s blog post I wanted to share about what it has been like to build a business for someone with a personality like me. I say “like me,” referring to the type of personality that is more of a creative, artistic “feeler,” and who always had a hard time in both classes and conversations when it came down to business, economics, science, etc. Those things always sent me in the other direction! I have always wanted to do what “feels good” or “right” in the moment, and accounting and organization typically are not one of those things. And I will say there are countless moments in running a business where I am having to do things that don’t necessarily feel “good” or “right,” or in line with my personality. Ha! (I am an INFP on Meyer’s Briggs and a Type 4 on the Enneagram, for those who might have been wondering 🙂 ) These traits are something that has been learned over the years! And I am definitely growing in those areas and becoming more disciplined as time goes on! I have always said though, that if I can do something like this, I believe really anyone can. I have truly learned to do things that I, or even others, didn’t think was possible for my personality, 

With this in mind, many people ask or wonder how Daughters has gotten this much success up to this point given it’s just been me with no business experience or degree. How did this business grow to the point where we can have 3, soon to be 4 paid staff, and it is still constantly growing? While I can say that I have worked really hard over the years, asked tons of questions, and received SO much help from others, the truth is that it has been God. I have referenced Him some in a few of my Instagram posts and in my first blog, but I haven’t gone into too much detail about how He has influenced the growth strategy of Daughters Baking. My friend’s often laugh at me saying, “Mallory doesn’t do anything unless she feels LED.” They are playfully mocking me 🙂 But this really is true. I love being led by God. I spent years of my life not being “led” by Him, and I felt empty, lost, purposeless, and often in terrible hellish situations. Once I discovered the reward of what it is like to obey His call inside of me (and the call that everyone has – His voice) , I became obsessed with it. I started dedicating myself to hearing and listening to Him. And over time, I started to trust His voice inside of me a bit more! (and I will forever be on that journey :)) I began to believe that I hear my Father in Heaven. I didn’t believe that before. If I sensed Him saying to go there, then I would go there. Sometimes I would get it wrong, and be like, “Why am I here? Maybe that wasn’t God” And other times, I would reap such reward in knowing, “Wow! God is real! And He is with me!”  This is still so much of my experience. Thankfully, I was and still am in a church environment that actively “practices” hearing God’s voice, and challenges everyone to take risks in listening Him and following Him in that way, even if they get it wrong. This has helped build my confidence over the years that I do hear Him, my Father in Heaven, and to believe that He is with me. 

So, I have spent the last four years dedicating myself to listening to Him. I will say, the things that I hear the most when listening to Him, is “REST.” or “Rest in my Love.” It is always always always about rest. So before I even started this business, He was always speaking to me about letting go and being with Him. Resting with Him, and being loved by Him. It was so simple. The more time that I spent with Him, the more He would encourage me to dream from this place. As a dearly loved kid, I have permission to dream! That is what children do, and that is who I am as my Father’s child. So I began to dream. And then He would encourage me to dream bigger. And bigger! A dream for Daughters Baking evolved out of that time. And as time went on, his words of “REST” over me did not change. The second I have “tried” to build this business in my own strategy, I feel his conviction and correction. He wants to build this business. And I have found that when I step back in those moments, the randomest and most awesome doors just swing wide open. I wouldn’t even know where to begin to list off the many things He has worked out – from kitchen spaces, to wholesale clients, to the building of our staff, to fixing the many mistakes we have made, etc. He has always effortlessly worked it out. Of course, we still work very hard at Daughters Baking – but I think this is more so about a posture of the heart. I cannot let myself step into a place of anxiety or strife to build this business. He wants to build it. And it really has required me to just say “Yes” to His timing of things. In the last several months, I have been hearing Him encourage me to hire more people, build a team, and build a system of building cakes that will run without me. I thought this would happen a lot faster, but I am realizing this specific task may take a while and organizational help from others. But it is happening! I can see it. Following Him does not go without risk also. There has been plenty of risk involved when I sense Him saying, “Go here,” or “Go there,” or “What do you want? Do you want to go here? Then go!” I have had to trust Him that He will hold me no matter what. And whether Daughters Baking falls apart or not, He will take care of me and our staff as a good Father would. No matter the outcome. He remains good to us all in every moment. My part in this is to simply Trust. This is what it is all about for me. 

To go back to how I opened up this blog – How can someone like me build a business, and have it be this successful up to this point? Atleast for me, it has not been by studies, books, or podcasts – though I wish to immerse myself more in these things! There is so much amazing knowledge out there. But, it really has been from positioning myself as His child, and letting Him lead me every step of the way. It has been about relationship and trust. And it will always be that for me. He wants to make Daughters Baking into something that is beyond what I can imagine at the moment. He has plans for it. I will then just sit back and let Him work, while I choose to obey what I believe to be His voice one day at a time. Today – it is to finish these million Thanksgiving orders!!! Get through the holidays!!! 🙂 and hire that last person. I can do this!! 

I am so thankful for this journey with Him. It has been so fun. The risks have felt so adventurous, and I have seen Him show up every time to match our finances and take care of so many different situations. And I am watching Him build something with our staff that is so rewarding. Our staff is becoming friends and they laugh together, and that makes me so happy! I am so happy to take these risks over and over again with Him, and see where Daughters ends up. I still have so many dreams inside me with Daughters that I believe He wants to fulfill in His own time and way. I can’t wait to see what He does with them. 

To conclude this blog post, I will sum up everything that I have said in saying that it really does not matter who you are, what you are like, your giftings, your knowledge, talents, etc – if you are led by Him, our true Father in Heaven, that is all you need. He will work things out and show you where to go – specifically as it relates to business. It really is as simple as that. Our call on this earth is to be His children, and part of that is resting in that place, and letting Him take care of us. He will do the rest. 🙂

That is all for now!

Oatmeal Molasses Bread

Hello everyone! My name is Ramsey (Pursell) Nuss and I recently joined the Daughters Baking team this past summer as its Administrator. I had never heard of Daughters Baking until recently and it was all because I decided to participate in Three15’s Mother’s Day Giveaway via Instagram this past May. (Side note – I literally never win anything, ever. Even if the odds of winning something are like 99%, I will somehow fall into that 1% every. single. time.) Anyways, the prize included a bundle of class passes, a massage, and (ATTENTION HERE) a free Daughters Baking cake from Mallory. Whelp, I’d say the Lord was up to something because I totally won – whoop whoop!

Fast forward a couple of months, Mallory posts from the Daughters Baking Instagram account about wanting to build her operations team and if anyone was at all interested in working in a small business or bakery, to contact her. This post peaked my interest for several reasons::

Reason one – I am a mother to two boys under 3 and was working several part-time jobs, mostly remote at this point, but still needed more hours.

Reason two – I love small businesses as I was raised watching my own father help grow his own. They always possess the most intriguing stories!

Reason three – Baking is my ultimate form of therapy. If it’s within the Christmas season, you bet I’m baking homemade gingerbread men or cinnamon rolls; if it’s my kids’ birthday, I’m whipping up cupcakes and buttercream frosting; if someone just had a baby, I’m mixing up oatmeal dark chocolate chip lactation cookies. In short, you give me a reason to bake and I will exhaust my poor Kitchenaid mixer until my home is smelling like something (hopefully) amazing!

Alright, so back to the story – After reading Mal’s post, I quickly typed up an introduction of sorts, attached my resume, and clicked ‘send’, not really knowing what was going to come from it. She emailed back shortly about wanting to meet (which we did) so here I am, ranting in her business blog!

If you’ve ever ordered from Mallory, you have probably communicated with me in some sort of capacity as I handle, basically, anything tagged ‘administrative’ like incoming orders, website management, this blog, creating organization behind the scenes, etc. It has been such a dream working with Mallory and watching all the magic happen in her kitchen. She is truly one of the most impressive and hardworking people I have ever met, and the perfect definition of #girlboss. Being a part of the Daughters team has turned into the ultimate dream job, and I am so, so thankful for the opportunity to not only work for Mal, but her clientele. Yep, I’m talking about you. You guys all seriously rock!

Alright, I titled this blog post ‘Oatmeal Molasses Bread’ for a reason – which is why you’re probably still reading. I promise I won’t leave you empty handed… So here it goes! This recipe found me a few Thanksgivings ago when my sister, Vaughan Spanjer, made a few batches of it for our family feast. I was also pregnant at the time and couldn’t stop eating it, and well anything really for that matter. You know that feeling when you’re at work and you make eyes with that Chick-Fil-A chicken mini platter someone brought in the break room so you keep finding reasons to ‘swing by’, grabbing one here, another there, until you’ve eaten way more than you intended… YEAHHH. That was me with this bread. I’m pretty sure I even packed up some leftover pieces in a ziplock bag and took it with me to bed. True story. No regrets.

Now that it is officially cold outside, it is the perfect thing to bake up in your home because it makes everything smell like fall. The recipe is not that difficult to put together either… I say this because when I mention it to people, I always get ‘Oh, I can’t make bread’ or something similar. The prep is uber quick; it’s just the ‘rise’ time that takes some patience. I challenge you to make this one afternoon, and I can guarantee you will join the bread-baking wagon with me. The feeling of watching your bread dough rise as it’s supposed to is ridiculously rewarding, too. I like to associate that feeling to when my 3 year old says ‘excuse me’ to that person he just cut off in Target. Like a personal win.

As promised, here is the recipe. I truly hope you find joy when baking this bread. It’s my favorite recipe thus far when it comes to fall or even just to gift a neighbor or our favorite mailman, Willy. My personal recommendation :: make avocado toast with it. AH. So good. Anyways, have fun with it! That’s what baking is all about.

PS :: If there are any other types of recipes you’d like to see posted here or cake flavors you’d like to see from Daughters, please share! We love hearing from you!


Oatmeal Molasses Bread

Ingredients (makes two loaves)
  • 1 pkg active dry yeast
  • 1 1/2 cup warm water
  • 1 Tbs honey
  • 1/4 cup butter melted and divided
  • 2 Tbs brown sugar
  • 1 egg
  • 1/2 cup molasses
  • 2 tsp salt
  • 1 cup old fashioned rolled oats
  • 4 1/2 cup flour
  • In large bowl add your water, stir in honey, and then sprinkle yeast. Let sit for the yeast to proof (about 10 minutes).
  • When bubbly add 2 Tbs butter, sugar, salt, egg and molasses and mix well.
  • Stir in about 3 1/2 cups of your flour and oatmeal and stir until dough pulls away from sides of bowl (you can also use a stand mixer with a dough hook).** I recommend using a standing mixer!
  • Sprinkle a flat surface with more flour and turn out dough onto it.
  • Knead dough until a soft ball forms, adding more flour (I ended up adding 4 1/2 cups) throughout the process.
  • Once soft and no longer sticky, spray a large bowl with cooking spray and place dough into bowl turning over once to coat.
  • Place in a warm, draft free spot and cover with a strip of plastic wrap and top with a dish towel. We like to turn the oven onto warm and turn off before placing the dough inside and leaving the oven light on.
  • Let dough rise until it’s doubled in size about 1-2 hours.
  • Once risen remove dough and turn out onto a clean surface.
  • Split dough into to two sections. If you are wanting to make bread loaves, shape each section into a log and place into 2 9″x5″ bread loaf pans sprayed with cooking spray.
  • If you are wanting to make rolls, cut dough into about 24 separate pieces and shape into balls ad place into 2 11″x7″ baking dishes, sprinkle with additional oatmeal at this time.
  • Cover your dough again with a strip of plastic wrap, then dish towel, and let bread rise one more time until doubled in size.
  • Once risen again, preheat your oven to 350.
  • Fill 2 dishes with water about half way up the sides and place your pans inside them for a water bath.
  • Place into oven and bake for about 50 minutes or until golden. (**I recommend starting at 35 minutes and checking periodically after – my loaves cook much faster than the instructions FYI).
  • Once baked, remove from oven and immediately brush with remaining butter. Slice and serve!

(Recipe was found via Pinterest, Tornadough Allie)

buttercream!!! :)

By Mallory Webb

Hey y’all!

Today on the blog, I will be sharing our base buttercream recipe! I am happy to share our basic buttercream recipe, as it was never mine to begin with! I learned it from others, who learned it from other people as well. I don’t necessarily feel like I have the rights to it. So now you can have it too! 

This recipe is amazing. The ratio of butter to cream cheese is perfect, and I would say that it is not too sweet. Many customers say the same thing. Whenever I am making up recipes, I often use this recipe as a base, and then adapt flavors to it. You can definitely do that too. Hope you enjoy!

White Buttercream Recipe :: (Makes about 3 ½ quarts of buttercream)

1 lb butter, room temperature – good quality butter 

24 oz cream cheese – room temperature, preferably Philadelphia brand but others will work! 

1 T pure vanilla extract*

4 to 5 ½  lbs powdered sugar

*Optional: Add in any other extracts or flavorings you would like.

For other variations of buttercream, you can take out a ratio of the butter, and add in a type of liquid flavoring (example: lemon juice, orange juice, etc., get creative!) 

Instructions ::

Cream butter, cream cheese, and extracts together for 2 to 3 minutes on medium in stand mixer with paddle attachment. Scrape sides and bottom of bowl to make sure it is evenly distributed. Make sure there are no clumps in the butter or cream cheese. If so, keep mixing on medium until the clumps are no longer there. Mix until all clumps are out before adding in powdered sugar.

Add powdered sugar slowly while mixer is on low, or all at once, covered in plastic wrap. Turn mixer to medium high and whip for 1 ½ to 2 minutes, frequently scraping bowl to make sure all ingredients are evenly combined. It should be stiff enough to pipe a cupcake and hold it’s shape without drooping. If it is in the middle of the summer, default to putting at least 4 ½ to 5 ½ pounds of powdered sugar in the batch as the humidity greatly affects the softness of the buttercream. During winter months, it is safer to use 4 to 4 ½ pounds of powdered sugar for a batch. Also, do not mix on high more than three minutes max on medium, or it can become overmixed and become a more liquidy texture. Make sure to keep track of your time mixing if you had to add in more powdered sugar. Use the “curl test” to test the stability of the buttercream. You can do this by pressing lightly the buttercream with your pointer finger. With a tiny amount of buttercream on your finger, see if the tip of the buttercream is stiff or if it starts to droop. If the tip of the buttercream starts to droop, then the buttercream is slightly too wet. Add in more powdered sugar to create a more stable consistency. 

Transfer buttercream to large storage container. It will keep fresh at room temperature for up to one week.

NOTE :: For greater freshness, buttercream also stores well in the refrigerator for one week. If stored in the refrigerator, you will need to take out the buttercream the night before in order to use the next day. 

If there are any topics you guys would like to see featured on the blog, whether its Daughters related or not, please let us know! We would love to hear from our readers!


By Mallory Webb

Hello! This is officially my first blog ever to be written! It is a big day! I wanted to begin a blog on Daughters Baking both to communicate our heart and thoughts behind this business as well as give baking tips, tools, recipes, and inspiration to those reading. I also hope this gives room for more communication and connection with our customers and followers, and in a sense, to build more of an online community to share thoughts, ideas, questions, tips, inspirations, or even concerns. I am excited to see how this evolves! My hope is that different people from our staff will be able to each participate in this endeavor, and share more of their heart and passion through this online medium as well. I will begin this first blog with just some thoughts I had this morning in regards to this business that I would like to share with you.


I’m sure that most of you don’t know much of my background or my story, but I came from having a very timid and withheld demeanor for most of my life. I was overall a pretty sad person that carried around a lot of heaviness and inner conflict in my life. Life was very serious. I have experienced a great deal of inner transformation in the last five years, and this business is truly a reflection of that. Daughters Baking is almost an outside picture of what has happened on the inside. In addition to that, it is really cool to watch so many people be blessed by this business, just by their excitement and joy over experiencing a delicious and beautiful cake. They get bless simply from an overflow of what has happened inside of me. It is really so rewarding to watch! I really am such a different person. You can ask anyone who knew me back then. I am not different necessarily by my actions, but who I am on the inside and how I see myself, which in turn definitely changes my actions. 

While very much still in this process, my eyes have been and are being changed daily to see myself and others properly. I feel that from the places I have come from, my life is a picture of victory and hope. It also is a picture of self-love and beauty coming out of a place of ashes and heaviness and into a childlike-ness, lightness, joy, and playfulness that I was always destined to live. This childlikeness and playfulness is who I am. I have chosen to take ownership of this and am daily learning to let go of all the things that would try to keep me from this truth. My heart is to live a life full of laughter. That truly is my goal! To live a life of deep belly laughter and joy. I am ready for it. Bring it on! As for Daughters Baking, in the process of creating cakes, my heart is that our business culture would reflect these values as well. Let us make a culture of fun, playfulness, and laughter while also being excellent and committed to our trade. Let us bring both diligence and strong work ethic to business, as well as silliness, joy, and lightness. Let us bring a seriousness and focus to our profession, while being able to have fun and experience a thankfulness for everyday simple moments of life. I want this business to help remind people, employees, customers, and followers alike, of this type of lightness and joy amidst the struggles and monotony of everyday life. Let us make life joyful and fun in the best way we know how! 

Side note – I will say, I am definitely a work in progress in these values – especially with the pressures of navigating a new business! I do not embody all these things just yet – but my heart is that I really would one day. All that being said, through this type of culture, I honestly hope Daughters Baking shines. I hope it changes and inspires people in a way that maybe they don’t even know how to put into words. I hope people experience light through this business. I hope they experience hope, joy, and rest… and even nostalgia for their innocence as a child. May they in a way that is beyond words be encouraged and inspired. All of this simply happening cake by cake! 

So – all that being said – may Daughters Baking just continue to make great cake and make people happy, and hopefully change the world just a little bit one day at a time.

Love, Mallory 


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