Hey y’all! Mallory here. I hope you guys are well given these strange and unexpected times. I know each person’s experience is totally different than the person next to us – some easier than others. My heart goes out to you. As most of you know, Daughters Baking is temporarily closed until the wave of this craziness passes, so with some extra time on my hands, I thought it would be a good idea to update our customers and followers about where we are at as a business and where we are headed – especially amid these circumstances.
As many of you have seen, Daughters Baking has grown significantly over the years. We started out as a small company working from a home kitchen (which was really just me on my own for quite some time), and then we eventually expanded into a rented commercial kitchen space. After more growth as a company, we were then able to expand into an even larger commercial kitchen space and bring several other employees onto the team. This is the location that we are at now. It has been a journey as a business owner learning how to navigate a growing business as well as a growing team of employees. I am learning so much day by day how to lead people, and am often having to tell myself, “You just don’t know what you don’t know.” I am so thankful for the people who have walked beside me over the years, and those who are with me now, who have helped me navigate the countless ins and outs of running a business and leading a team. There is always so much to learn!
Not long before the Covid-19 crisis began, we had a team of five people, including myself, and we were in the process of hiring. A couple of our employees were about to get married and re-locate, so we knew changes were about to be in place. Our team was definitely in transition. It worked out that our team had lessened to just three people before all of this hit, so it has been quite a blessing that we haven’t had too many people to account for during this time. With the help of our savings and potential loans, I am confident that Daughters Baking will make it through without having to close permanently. I am so thankful for that! We did feel it was best to halt our production though since we work in a large kitchen space shared with several other businesses. To continue working in the same quarters with so many different people did not feel worth it to put our employees, loved ones, or those in our community at risk. We felt it was best to take this time off to rest, recuperate, and regain vision for where our company is headed. As the owner, I didn’t realize how much I was falling into burn out until I actually took a few days to stop working on/at Daughters. I think I really needed this time to regain vision and my personal “why” for this company – “Why am I doing this and following after these goals to build a company? What is my vision for Daughters Baking?” I am afraid I was becoming a bit disconnected from this as I was mainly focusing on establishing our kitchen operations, fulfilling orders and weddings, and keeping up our inventory. I am realizing that I must stay connected to the “why” in order to create sustainability in the company. In tandem with that, I need to bring our employees into the same vision and mission of the business, so that they can connect to our purpose and values, and not fall into burn out as well. It simply makes both working as a team and the work itself so much more enjoyable, purposeful, and life-giving. Like I said, there is always so much to learn, and you just don’t know what you don’t know! Through the consulting help of others and different resources, I am re-establishing our “why” as a company, and putting a plan in place to create a culture that hopefully reflects that.
In addition to that, my personal goal during this time of quarantine is to refine our business plan in a way that when we re-open we are ready to roll and move forward with our larger dreams as a company. We hope to – one, have a bigger team that can help successfully run a growing business – with eventually a kitchen operations manager, marketing director, wedding director, sales administrator, a team of several bakers, and more – and two, have our very own storefront that fits our brand and business model. What a process that is! It certainly has taken longer than I thought it might, and it may continue to! I am confident though that with the help and guidance of other people, we as a company can put a plan in place that will help us achieve these goals. I would truly love Daughters to have its own beautiful kitchen space where people could freely come and pick up cakes, and maybe sit down and have a bite or two! I would love a space that could reflect our heart as a company, and where both customers and employees would feel that. We are certainly on our way.
I will definitely keep you guys posted through our social media posts and our blog as time moves forward in regards to these things. In the meantime, we are going to do our best to first and foremost make it through these strange times! And once we re-open, we then hope to continue to thrive and grow as a business, and provide you guys with the most delicious cakes, while bringing you joy in that process! Stay tuned. We miss y’all!